Customers looking for cooling appliances are seen bustling about in Paltan Bazaar as temperatures continue to rise in the Doon valley. Though spells of rain in the recent past have affected the sales of such appliances, the traders expect better sales in the near future. Fans, coolers and air conditioners are in higher demand this time compared to the corresponding period in 2018, claim sellers.
The demand for cooling appliances in the month of May generally gives sellers a tentative idea of the expected sales during the summer. However, due to spells of rain in Dehradun recently, the frequency of customers has come down says the owner of an electronics shop in Paltan Bazaar.
The owner of another electronics shop, Vinay says that he sold about 400 coolers in 2018 but expects to sell a higher number this year. The rains provided some relief from the heat in the city leaving his shop selling lesser units in recent days. However, he is confident that as temperatures rise, more people will look to buying coolers.
Kishore Kapoor who has owned an electronic appliances shop on Chakrata Road for 15 years says that most customers buy coolers in the range between Rs 3000 to Rs 5000.
According to him only 25 per cent customers buy coolers up to the range of Rs 12,000.
Shalini, a customer says that she looks for offers when buying a cooling appliance. This helps her save money as coolers are only used for three to four months in the year during summer.
It is important to see the cooling features like dust and blower control of the appliance to determine its efficiency, she says.