A two-day Faculty Development Programme on the topic, ‘Marketing Management: The Way Forward,’ is being held in Dehradun IMS Unison University on March 28 and 29. The programme is being attended by over 60 delegates from various universities across India. The resource person for the FDP was Prof Mithileshwar Jha, Professor of Marketing at Indian Institute of Management, Bangalore.
On the first day of the programme, the delegates from various universities exchanged their thoughts through interactive sessions. Mithileshwar Jha shared his experiences and explained the core of marketing management and discussed case studies for the better understanding of the marketing strategies.
Vice- chancellor of IMS Unison University Dr DK Bhandopadyay said that IMS Unison University is committed to creating a campus environment that supports and promotes superior research, premier creative activities, and innovative scholarly pursuits. The inaugural ceremony was attended by pro chancellor M P Jain, vice- chancellor D K Bandhopadyaya, pro vice- chancellor Dr Vijayan Imanuuel, along with other delegates.