In spite of the sluggish market factors, Honda Cars India limited (HCIl) has registered an appreciable overall growth of 47 per cent during the period April 2014 – January 2015. The Senior Vice President marketing and sales Janeswar Sen claimed this while addressing newsmen on Wednesday. He said that riding on the success of the IV generation Honda City, family sedan Honda Amaze and the newly launched Mobilio, the HCIl was able to achieve such spectacular growth.
Sen said that HCIl, which is the leading manufacturer of premium cars in the country, is focusing its energies to expand its horizons in the country. The expansion drive encompasses increasing dealership network, production capacity and the product portfolio. The senior vice president said that the company is also planning to expand its dealership network by 35 per cent during the current financial year. He informed that the HCIl would increase its number of dealerships to 230 across 150 cities in the country by March 2015. Honda Cars India recently inaugurated its 200 dealership in India and announced its plans to add 100 new dealers in the next 16 months by March 2016.
He informed that Honda Amaze has established itself as the preferred family sedan as it is owned by more than 1.3 lakh customers in India. Giving an optimistic outlook for the current year, Sen further added, “The demand for our models is quite strong and we have been bucking the industry de-growth by posting good sales. This fiscal year is going to be our III consecutive year of positive growth.”
Sen said that HCIl was involved in helping the Kedarnath victims in the aftermath of disaster. He cliamed that the company would focus more on the State under its Corporate Social Responsibility (CSR). He informed that Honda Cars India has also enhanced its production output by adding a new shift to its Tapukara plant in Rajasthan to shorten the waiting period of its cars.
HCIl has two manufacturing facilities, one each at Greater Noida, Uttar Pradesh and Tapukara in Alwar district in Rajasthan. The total production capacity of the two plants in India is 2,40,000 cars per year.