The labour, Khadhi and Gramudhyog Minister, Harish Chandra Durgapal inaugurated the online sale of Himadri products on Snapdeal site at Vidhan Sabha on Friday.
Himadri is the brand name of the products of Uttarakhand Handicraft and Handloom Development Council (UHHDC) of department of Industries and the department has entered into a tie up with the popular website Snapdeal for selling its products.
Speaking on the occasion, Durgapal said that the department of industries has entered the tie up in view of increasing inclination of people for online shopping. “We have released 110 products for online sales and in the first phase 64 products are available on the site of snapdeal. The move would ensure increased exposure of the products of Himadri,” he said. The minister appealed the entrepreneurs to get them associated with the Himadri and get the necessary exposure on the platform of online sales.
Expressing happiness on the tie up the Principal Secretary Micro, small and medium enterprises Manisha Panwar said that Himadri products would get a boost with this association. She said that the association of Snapdeal and UHHDC would help the handicrafts of the state.
The senior Vice President (market Development) Snapdeal, Vishal Chaddha said that the company would launch a sub store with the brand name of ‘UHHDC Himadri emporium’ which would be dedicated to promoting handicrafts of Uttarakhand. He said that the endeavor of Snapdeal is to contribute in changing the life of its stakeholders by providing direct access of market to the small enterprises with the help of technology. Chaddha was confident that the move would not only strengthen the UHHDC but most importantly would help the small entrepreneurs in realising their dreams.
The UHHDC has eight Himadri Emporium located at Chamoli, Pauri, Almora, Haridwar and Dehradun districts in Uttarakhand and at New Delhi. The annual sale of these emporiums is only Rs 18 lakhs. The department is now hoping that the snapdeal tie up would give a positive fillip to the Himadri products.
The Director Industries R Rajesh Kumar, CEO of UHHDC S C Nautiyal and others were present during the programme.