With the festival of Diwali round the corner, many people are being attracted to the e-gifting facility provided on the internet.This trend is gaining popularity among the youth and other sections of society.
Now the traditional Diwali presents like sweets and dry fruits have been replaced by e-gifts. Youngsters are preferring gifts like iPods, tablets, notebooks and other electronic gadgets over the traditional ones. Different portals and sites are actively working to influence the online shoppers who prefer e-gifting. Portals and sites like rediff.com, ebay, homeshop18, indiatimes, sify and indiaplaza have introduced special Diwali offers and are also enticing shoppers with lucrative discounts.
Besides, get-lucky offers including gift vouchers, lucky draws, and sure-free gifts scheme are some other reasons alluring youngsters to e-gifting. Shantanu Bisht of Chakrata Road said that he likes this latest trend of e-gifting and has gifted a notebook to his younger brother Rohan, who resides abroad.
This trend has its own relevance as it allow customers to choose gift of their choice from a wide range.This is a convenient and affordable medium as people can select best gift in their budget range. Kalpana Rana an engineering student says though traditional way of gifting is not outdated, the e-gifting trend is popular among the tech savvy youth.
The other advantage of e-gifting is one can shop any time through the medium of various portals and websites as there is no time limit. The 24*7 shopping facilities of shopping websites have made shopping easier and comfortable, said Rohit Nautiyal of Patelnagar.