Brand is a word which explains the complete profile of any product’s quality, demand in the market, its dependability and effects. How can we brand ourselves in today’s scenario and how can we sell ourselves as a demanding brandIJ This all is an extra demanding challenge other than the modern courses.
This is the demand of modern market. This was what the branding expert and Ad Guru Sanjeev Kotnala said while interacting with the students in Dehradun on Saturday while attending a day- long workshop at Shri Guru Ram Rai Institute of Technology & Science on saturday. Kotnala introduced the students deeply with the significance of Branding. He explained all the benefits of Brand Value. He also asked them to project them as brands by developing the merits required.
“Branding ourselves can take us from rags to riches. Not only this, you can recognie the Brand Ambassador within yourself and can reach the tops of achievements,” he said.
In her address Director, SGRRITS, Dr Preeti Kothiyal said that modern industry demands quick reaction. Competition is too much in the market and only those students can compete in the market that recognize their shortcomings, sort them out and can fight with the challenges using their merits as pointed weapons, she said. The workshop was attended by the students of MBA and BBA.