Boom in automobile sale in Navratri season

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Buoyed by good monsoon, spurt in agricultural production and ensuing VII pay commission for Government employees, the automobile dealers here are experiencing good sales during ongoing Navratri season. They are of the view that these factors would ensure a record sale of automobiles in back to back festive seasons of Navratra and Diwali.

The General Manager (Sales) of DD motors located at Rajpur road here, Ashish Deora said that the response of the customers in first four days of Navratra shows that the month ahead would bring the sale registers ringing.

The agency is one of the biggest dealers of Maruti vehicles in the state capital.  “We are prepared for a very good season ahead and are confidant that we would set up new bench mark of sales. Our target is sale of 500 units in the festival of Navrati. On the very first day of season we sold 110 vehicles,’’ he said.

The sentiments of Deora was echoed by the General Manager (GM) of Admire Honda, Akshay Poddar. located on EC road the agency is expecting sale of 80-100 units in the month in which the festivals of Navratri, Dushhera, Dhanteras and Diwali are slated to come. He said that the company is offering attractive discount on petrol models of popular Honda city sedan. Poddar further said that the costumer footfall has suddenly increased these days which is an auspicious sign.

It is worth mentioning here that the sale of automobiles took a battering last year in the state capital with different dealers of automobile companies claiming slide of 20-25 percent in sales. The good and evenly distribution of monsoon this year has come handy for the sale of automobiles as companies are expecting surge in demand from the rural areas. The announcement of implementation of VII pay commission has given a fillip as more and more government employees are venturing out to buy new vehicle this season.

The two wheeler market is also reporting robust sales during the festive season. A confident Manager of Mayur Bajaj automobile company, Ajay Garg said that start of festival season has given hopes of an unprecedented sale of vehicles in the season. He disclosed that his agency has chalked out a plan to sale 1500 two wheelers in the season. 

R S Rana a teacher by profession said that he is planning to buy a hatchback car in the season and for it he has already made a booking. The delivery would be made on the auspicious occasion of Dhanteras, he said. 

Daily Pioneer
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