Exide life Insurance organised a specially designed customer awareness programme for the citizens of Dehradun on Saturday during which they were educated on the basics of financial preparation for a long and happy life. Since its launch in 2015, Exide life Insurance has been engaging with people in Tier II and III cities across the country, helping them understand the importance of insurance and equipping them with the required information to make the right financial decision for their future, the organisers claimed. Director, Marketing and Direct Channel, Exide life Insurance, Mohit Goel, said, “ ‘Starting Early’, ‘Power of Compounding’ and ‘Adequate life Insurance’ are concepts that every Indian should understand. Given the low financial literacy in Tier 2 and Tier 3 cities, we are taking this initiative to help people plan financially for their long and happy lives.”