Ananda, a leading dairy and dairy products manufacturer, announced the launch of a new SKU of 100 grams ‘Premium’ paneer in Uttarakhand priced at Rs 35 on Tuesday. With this preliminary launch, Ananda’s one-of-its-kind SKU pack would be made available from Ananda exclusive outlets in the Kumaon region and other general stores. With this launch, Ananda also announced a special offer for its consumers in Uttarakhand. On every purchase of half litre of any milk variant (standard, toned or family milk pack), customers can avail Rs 10 off on purchasing 100 grams of paneer. It must be written here that this kind of product will reach a number of houses who have limited resources.