The Amway India has announced the launch of a new pimple control range under its beauty brand ‘Attitude’.
The new Attitude Clear Activ Pimple Control Range is priced from Rs 349 onwards, which includes Attitude Clear Activ Pimple Control Face Wash and Attitude Clear Activ Control Spot Corrector. Attitude is an entry-level premium brand, targeted specifically at the Indian youths.
Amway has launched a series of events with dermatologists to educate the Amway direct sellers about the new products across the country. In Bhubaneswar, Dr Debasish Biswas, renowned dermatologist and Chief Medical Director, Aesthique, educated over 150 Amway direct sellers about the causes and prevention of pimples.
Enriched with the goodness of botanical extracts, the new Attitude Clear Activ Pimple Control Range is specially formulated with green tea, licorice and meadowsweet that help to keep pimples at bay. The green tea extracts, having antioxidant properties, act against free radicals protecting the skin cells from every day aggression. licorice aids to regulate sebum secretion and meadowsweet maintains natural balance of the skin.
The new Attitude Clear Activ Face Wash is a water based and sulphate free gel formulation recommended to be used twice daily in order to effectively remove oil, dirt and stickiness.
The Attitude Clear Activ Spot Corrector contains rose berries, salicylic acid and zinc PCA which reduce redness and size of pimples.