A three-day Bharat Nirman Public Information Campaign on the flagship programmes of the Union Government will begin on February 11 at laaldhang in Bahadrabad block of Haridwar District.
Deputy director of the Press Information Bureau, Dehradun, Prakash Thapliyal informed that this would be 19th such campaign in Uttarakhand held in a row during the last seven years. He said that the campaign would highlight the Central Government programmes like Mahatma Gandhi National Rural Employment Guarantee Scheme (MNREGS), Sarva Shiksha, RTI, National Rural Health Mission, Mid Day Meal, Integrated Child Development Services, Prime Minister's new 15 point programme and others.
Thapliyal informed that while the first day of the campaign would be dedicated to disseminating information about MNREGS and Indira Awas Yojana, the second day would be focussed on health. The second day would also see a healthy baby show for residents of laaldhang, Rasulpur, Chamaria, Shyampur, Gaindikhatta and other nearby villages. On the concluding day, a Sarva Shiksha rally would be taken out besides the stage shows.
The salient feature of such campaigns is that they are organised amidst entertaining cultural performances. Spearheaded by the Press Information Bureau, the campaign is held with the help of Directorate of Advertisement and Visual Publicity (DAVP), Directorate of Field Publicity, Song and Drama Division, All India Radio and Doordarshan as also the District Administration. The campaign would also have an exhibition segment with about two dozen stalls showcasing the work being executed under various Government schemes, added Thapliyal.