Himachal Government would prepare a comprehensive roadmap to highlight the achievements of the present tenure of the State Government by the Information and Public Relations Department in a big way.
Presiding over the meeting of senior officers of the I&PR Department on Wednesday, Information and Public Relations Minister Mukesh Agnihotri asked officials to chalk out the strategy for preparing a publicity campaign to be launched in the State to celebrate the completion of four years term of the present State Government.
This special publicity campaign would be launched a week before the completion of four years term by the State Government on December 25 to sensitize and educate the people of the State regarding the achievements of the State Government.
Agnihotri said that the special publicity campaign would be launched by organizing the press conference of the Chief Minister. In addition the cabinet ministers would hold press conferences in their respective districts to highlight the achievements of the State Government. He said that publicity stall would be installed at The Ridge Shimla and other strategic locations at district level also to highlight the achievements of the State Government. It was decided in the meeting that publicity would also be carried out through folk cultural troupes attired in traditional dresses in Shimla town. He said that this would be a new initiative by the Department and would be an added attraction for the tourists.
The minister said that the Department would also prepare documentaries and short films based on success stories and the same would be shown to the people through mobile publicity vans and local cable operators.