Punjab Cooperation Minister Harpal Singh Cheema on Friday said that the name of Verka has
been maliciously used to harm the brand’s reputation in an old video from Turkey and Milkfed
has registered a complaint with Cyber Cell of Punjab Police under IT Act.
Notably, an old video of 2020 from Turkey is going viral on social media platforms, where a
person has been shown taking a bath in milk. And, someone has superimposed the name of
Verka on this video with the intention to malign the name of the cooperative brand.
Finance & Cooperation Minister Cheema said that depiction of the viral video clearly shows that
the action has been taken with malafide intention to defame and harm the growing goodwill of
brand Verka. The Minister informed that the Government has taken a serious note of this
malicious act and necessary criminal action will be taken against the culprits.
Cheema said the video is not related to Verka and deliberately spreading such misinformation
can invite legal action, adding that this malicious act will harm the interests of the consumers as
well as farmers and will damage our efforts to eradicate the menace of adulteration of milk by
unscrupulous elements. He said that it is a matter of record that Verka Milk Plants are fulfilling
all statutory requirements laid down by Food Safety Standards Act of India 2006. Verka has been
awarded with a prestigious quality mark by the National Dairy Development Board.
Managing Director, Milkfed, Kamaldeep Singh Sangha,, who registered the complaint with
Cyber Cell, informed that this video has no relation with Verka and as per media reports this
video has been shot in a suburb named Konia of Central Anatolian State of Turkey. The person
who has been taking bath, has been reported to be a resident named Emre Sayar of Turkey. The
video has reportedly been uploaded by a resident of Turkey named Ugur Turgut and the
Government of Turkey had taken action against both the offenders.
According to the MD the morphed video clip could be the handiwork of some unscrupulous
elements who are rattled by the increasing popularity of Verka as a premier milk cooperative.