Strengthening its foothold in India, leEco, the global technology and internet conglomerate, has filed an application with the
Foreign Investment Promotion Board (FIPB) for undertaking single brand retail trading of electronic products both through brick and mortar stores and e-commerce portal.
The company has also sought relaxation from the 30 per cent domestic sourcing rule so that it can bring in "cutting edge technology" and “state-of-the-art” features to Indian consumers.