Director Information and Public Relations, Himachal Pradesh, Dinesh Malhotra on Tuesday stressed upon using social media to reach out to the people especially youth of the State for highlighting the achievements of the State as well as for generating awareness about various social issues like drug abuse, female foeticide etc.
Addressing a meeting of District Public Relations Officers of the department here, Malhotra said that social media was acquiring importance day by day and has an outreach to most of the population. He directed the officers to make their presence felt on social sites like facebook, twitter etc for enhancing their efficiency.
He stressed upon speedy dissemination of news as well as policies and programmes of the State Government to every nook and corner of the State so that people could be made aware of the various welfare schemes being implemented. While doing so, he directed the officers to feed the media with adequate photo and video coverage also.
Underlining the importance of media in disseminating the information, Malhotra urged the officers for maintaining cordial relations with the media persons and added that data bank of department should be updated on regular basis. He directed the officers to strengthen feature service and success stories through print and electronic media. He said that publications of the department were effective medium for reaching out to the public and asked the officers to ensure their proper distribution among the masses.
Earlier, he also presided over the first meeting of the State level Monitoring Committee to monitor preparedness of local cable operators/multi system operators and the progress of digitisation.