Public Relations Society of India organised an International Public Relations Festival in Bangkok from June 11 to 16 on the theme —Tourism in India. Around 52 delegates from all over India participated in it.
VP Sharma, vice president (North), PRSI and Jt director, PR, BBMB gave a presentation on Indian Culture and Tourism. Sharma highlighted the richness of Indian culture by citing examples of different values prevailing in Indian society. He related the holding of Kumbha Melas and other religious melas by ancient emperors with the concept to develop tourism and culture.
BD Sharma, chairman, Shimla Chapter, presented a paper on Tourism Communication; Sanjay Mishra, Joint Secy, Jaipur Chapter on Heritage Tourism; Shobha Dhanwatay, Nagpur Chapter on ‘Atithi Devo Bhava’ — Skilling Public Relations to brand India as a global tourist destination and tourism promotion by Konkan Railway by BG Ghatge, Konkan Railways presented very good and meaningful presentations. A presentation on Assam Tourism was also given by Annu Mazumdar, Vice President (East), Guwahati.
The Public Relations Society of India is an all-India apex organisation of India’s Public Relations professionals from all over the country. Its membership is largely drawn from private and public sector business organisations including the Government sectors, public utilities, NGOs, PR consultants, advertising professionals and PR educationists.