To give a boost to the efforts of Election Commission to spread awareness pertaining to right to franchise, Doordarshan Kendra, Shimla has produced in-house promos casting its brand ambassadors Vicky Chauhan, Shalini Sharma and Muskan Thakur for motivating the voters which will be telecast in two different phases during prime time.
The first phase will start from April 8 to 18, in which appeal will be made to the youth, who have completed 18 years of age to get themselves enrolled as a proud voter or get themselves registered on-line by visiting www.nvsp.in or in the office of Sub divisional Magistrates.
Vicky Chauhan’s promo will urge voters through the song “Hum Bharat Ke Matdata” (we are voters of India) to be telecast on regular basis during prime time on pro-bono (at no cost) basis through Doordarshan, Additional Chief Electoral Officer D.K. Rattan said. Besides, Radio Jockey with big FM Shalini Sharma will also appeal to the voters through Big FM from time to time.
Muskan Thakur, who is a specially abled state icon of election commission, in her recorded messages, will also urge the voters to contribute in the elections by exercising their right to franchise.
D.K. Rattan stated that the second phase will start from April 29 calling upon all the electors to contribute on ethical basis without accepting any sort of incentives or bribe from political parties.
Apart from this, appeals of Chief Electoral Officer and Additional Chief Electoral Officer will also be telecast by Doordarshan to motivate voters, he said.