To reap in the benefits from the farmers’ woes, Punjab Congress is all set to kick off its mega farmer outreach campaign in the poll bound state. Aiming to reach out to each and every household in the state, the party would begin with its flagship door-to-door drive from October 12. Announcing the campaign strategy on Sunday, Punjab Congress president Capt Amarinder Singh said that in the first phase, starting from October 12 to 25, the party workers will engage with more than 25 lakh households. The party will establish direct contact with 75 lakh voters, reaching out to more than two crore people in this period, he said. Earlier, at the party meeting, Capt Amarinder rolled out the programme blueprint and assigned targets for party workers to take the campaign forward effectively. An extension of the Congress campaign led by party’s national vice president Rahul Gandhi in Uttar Pradesh, the Punjab farm debt waiver campaign will be centered around the message — Karza-Kurki Khatam, Fassal Di Poori Rakam. On the lines of the UP Kisan Yatra, Punjab campaign will see Congress workers in the state approaching the targeted households with a simple proforma or maang patra, which will capture the details of the household and quantum of their outstanding debt. A receipt will be issued to serve as an agreement guaranteeing debt waiver for the farmers on priority basis once the Congress forms the Government. Capt said that most of the recommendations of the Swaminathan Commission report would be implemented. In Punjab, the average amount of agricultural loans stands at about Rs1.2 lakh per household. last year, 505 farmers and agricultural labourers committed suicide under their debt burden, said he.