Terming the media as the fourth pillar of democracy, Punjab Information and Public Relations Minister Aman Arora on Thursday directed the department officials to build strong relations with the media and look forward with a positive attitude to ensure maximum coverage of citizen-centric flagship schemes to reach the remotest corner of the state. Arora, chairing the fortnightly review meeting with PROs and APROs deputed at headquarters, asked the officials to publicize public welfare schemes and important decisions being implemented by the State Government. “Since the Public Relations Department acts as a bridge between the public and government, our aim should be to connect with maximum people at the grassroot level through various media platforms,” he said while asking to tap the immense potential of social media for dissemination of information.