Experts and players in e-commerce underscored the significance of emerging trends in this sector at the Internet Summit organised by Indian Institute of Management (IIM), Rohtak on Saturday.
Their discussion also concentrated on the transition from shops of bricks to those on Internet. In his introductory speech, Director of IIMR, Prof P Rameshan spoke about the pillars of IIM Rohtak that define the institute. The keynote address delivered by Yuvraj Srivastava, senior vice-president and head, Makemytrip underscored the importance of e-commerce in the twenty first century. In days to come, everything will be sold on the Internet, he said.
The first and second panel discussions focused on the topic Breakdowns and Break through: Challenges in the initial stage for Internet startups”. Abhiram Mishra, Chief Executive Officer of the Reliance Digital Retail pointed out that India has more wireless connections than wired ones.
Chandan Thakur, Director, Greysprings highlighted the challenges for startups that include finding partners that support ideas. Saurabh Uboweja, CEO and Director, Brands of Desire said that Internet entrepreneurship is no longer about starting from scratch. Anupam Bhasin, Director, Hero Corporate, said, “If you have an entrepreneurial mindset, you will always be an achiever”. Amit Srivastava, CEO, Unicode Systems and Rajeev Jain, Program Manager, Rightster also shared their thoughts.
The third panel saw engaging deliberations on digital behaviour and discussed the role of social media and ad retargeting in increasing market visibility. Vineet Kumar, Director Marketing, SAP India, Ankur Sethi, the Founder and Director, Corporate Shiksha, Parijat K Mondal, Business Head, Oriental Aggregates illuminated the audience with their insights. The other panel discussed about the trust related challenges and customer transition from brick and mortar shops to online shopping.
Satyakam, Marketing and BD, Ernst & Young and Premraj Pillai, Right Management were the other eminent speakers of the discussion.With active discussions and insightful ideas the first edition of Internet summit organised by IIM, Rohtak was a success. The Internet summit was truly in line with the spirit of IIM, Rohtak to become a global center for learning and knowledge creation, added a spokesman of the institute.
The participants included representatives of industry and academicians of e-commerce sector in India.