The saffron brigade in Punjab is all set to take over the State by marching through the fields for support ahead of Mission 2014.
Gearing up for the 2014 lok Sabha polls, the Bharatiya Janata Party (BJP) youth wing — Bharatiya Janata Yuva Morcha (BJYM) — will soon be running across the State to galvanise the party cadre at grassroot level by organising nukkad sabhas.
The party has planned to get in touch with the common people in villages and districts, while interacting with them to popularise party’s thinking and achievements among them “as they are the one holding real power”.
This is not all! The BJYM has also decided to present a new face of computer-savvy BJP by intruding into the cyber space for finding place among the GenNext’s Facebook wall or Twitter page.
The decisions were taken and discussed exhaustively during the recently held BJYM’s north zone brainstorming session in Chandigarh to chalk out the 2014 election strategy, attended by the representatives from six northern states — Punjab, Haryana, Himachal Pradesh, Uttarakhand, Chandigarh, and Jammu and Kashmir.
“The BJYM’s State presidents, district heads, district in-charges, and hundreds of representatives from these States have attended the meeting and many ideas and suggestions came across which would be implemented from time to time in the run up to lok Sabha polls,” said Punjab BJYM president Mohit Gupta.
Preparing for parliamentary polls, the BJP youth wing has divided entire country into seven zones “so that party would be able to work out a proper and effective plan for the elections and all areas be efficiently covered for best results,” Punjab BJYM’s State in-charge and BJYM national member Narendra Atri said.
“Mission-2014…this is how the party’s youth cadre would be treating the forthcoming polls. It is a mission for us to oust the corrupt Congress and we have chalked out a well-thought of strategy for it,” Gupta said.
He added, “Our main focus would be the people at the base in villages, districts. To begin with, we would start with organizing nukkad sabhas to attract people as they are the one holding the real power to form the Government.”
In addition, the BJP is already on job to key in to the virtual world to get in touch with the party workers and supporters. It is in the process of rebooting its character by bringing changes within the party with the changing times to keep pace with advancement in technology.
“We have been asked to make the best possible use of the social networking sites, including Twitter, Facebook, and also the new smart mobile phones applications like Whatsapp, WeChat as they have become an integral part of youth’s life in today’s time,” he said.
Gupta added, “Such sites are significant for every political party as it can mar and make the image of any party or an individual by just one statement. It has the great power to form a public opinion in a short time on any issue and we have loads of instances to corroborate it.
Anything one puts on a website spreads in seconds across the globe, while it takes almost the entire day to cover just hundreds of people
by telephone.”
Recognising the youth power, the saffron party has been pressing not only on inducting more and more youngsters in the party fold, but also on increasing their role within the party. The move is seen corresponding to the national leadership’s decision to give comparatively young face to the party ahead lok Sabha elections by declaring Gujarat Chief Minister Narendra Modi as party’s prime ministerial candidate.
In addition, the BJYM national president Anurag Thakur had already made it clear that the young cadre’s role would be instrumental in 2014 elections. He has asked the youthful party cadre to reload its recruitment programme to induct more women in the party fold.
Apparently realising the importance of the youth brigade in the lok Sabha elections, the BJP is giving special emphasis on them by organising brainstorming sessions, coming up with innovative ideas, indulging in world wide web, forming special cells and units for effective functioning, among other things to catch their attention.
The BJYM national president Anurag Thakur had even patted the party’s youth wing’s back by giving it the credit for its demonstrations, and protests that forced the UPA “tainted” ministers to step down, including Chandigarh MP Pawan Kumar Bansal.