Lickouture, the new and enterprising name, with its tag line ‘Unapologetically Sexy’, organised a fashion in New Delhi.
Malaika Arora — Defying time and defining beauty…walked the ramp at Lickouture’s inaugural fashionshow.
Addressing the event, Maya Gurjar and Meeta Chopra said, “We always had a very clear idea of the kind of clothes that defined us, but finding them in the market was almost impossible. There are so many well established brands in India that provide a beautiful and sensual aesthetic for traditional clothes. However, in order to find a dress or gown for a special occasion we felt it was necessary to travel outside of the country. In order to find an easier and faster way to address this, we started to make our dresses ourselves. Very soon, we had friends and even strangers asking where they could buy the outfits they saw us wearing — which is how the business actually started. We soon realised we had tapped into a gap in the Indian market. Suddenly, we were selling our dresses and the demand kept increasing, and so we had to hire more and more staff to keep up! Our only vision from the beginning has been to dress for a woman’s personality. We want women to be bold, be sexy, be unapologetically sexy!”