The country’s largest car maker Maruti Suzuki India (MSI) will not only defend its market share but also “charge” at and “chase” competitors in the wake of newcomers, such as Kia and Chinese players, intensifying competition, according to a top company official.
MSI, which had a share of 50.59 per cent in the passenger vehicles market in the April-January period of the current financial year, is not new to competition and will focus not only on new products but enhance its customer relationship in order to maintain its grip in the Indian car market.
“I am not defending, I am charging. We are charging anytime. If they are good products, we try to chase them,” MSI Managing Directror and CEO Kenichi Ayukawa told PTI in an interview.
He was responding to a query on how prepared is the company to defend its market share in India as competition is hotting up with the entry of Kia Motors and MG Motor, while China’s Great Wall Motors and Haima Automobiles is also set to enter the market.