WhatsApp looking to double users base in one year

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WhatsApp is focused on increasing its active users base from the current 500 million to one billion in an year, a top Indian-American executive of the company has said, noting that nothing has changed after the $19 billion acquisition by Facebook.

"Nothing has changed for us (after acquisition by Facebook)," Neeraj Arora, business development head of WhatsApp told a visiting group of young Indian entrepreneurs as part of a NASSCOM initiative to promote startups in India.

WhatsApp, he said, is now focused on increasing its population of active users from 500 million to a billion active users in one year. "And that too without even touching at the money, which has been parked in a bank for future use and not for the mobile messaging service," Arora added. "We hardly do press. We have spent zero dollars so far in marketing," he said indicating that such a things are distractions.

Daily Pioneer
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