With an aim to beat the long odds of gender inequality in India, Volvo Car flagged off an all women drive on Sunday under the global ‘Equal Vehicles for All’ (EVA) initiative to promote gender equality. The data of over 4 decades and 40,000 investigations involving car crashes has now been provided to the world free. The EVA initiative centres around safety for all and not just safety developed by testing the traditional ‘Male Crash Test Dummies’. Women have a different anatomy and hence different effects in crashes. Prior to the initiative, Volvo cars are tested with female crash test dummies as well delivering safety for all.
Volvo Car is aiming at one-third of all leadership positions by 2025 to be females and has a healthy 23% women workforce.
Charles Frump, Managing Director — Volvo Car India said, “We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have atleast one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global EVA initiative involves creating a Female Crash Test Dummy, therby delivering safety for all”.