Chinese handset major Vivo plans to participate in 'make in India' with an investment of Rs125 crore for its first phase of production in India. Eying upper middle class consumers, the company unveiled its new smartphone - X5Pro on Wednesday.
The company is working on setting up its first manufacturing unit in Noida, Uttar Pradesh (UP). The company will invest around Rs125 crore in its first phase of production in the country.
Speaking at the launch, Vivo India's CEO, Alex Feng said, "It's an exciting time for Vivo as we continue to grow and embrace the Indian market. We are as motivated and responsive as our first day in India and we promise to continue to be so."
The company claims that the X5Pro is a combination of technology and nature and this device is specially designed for people who believe in style and beauty as an imperative part of their personality and life. The product is equipped with hi-fi sound and 4G lTE network. The camera comes with modes like PDAF (Phase detection auto focus) capture and gender based beautification. This device is priced at Rs27, 980 and will be available in the market from August 15.
"Today we are here to celebrate our flagship innovation for the Indian market. We are confident that this model will not only delight the smartphone fans, but will also set the benchmark for next-generation design," said Feng.
Headquartered in Gurgaon, Vivo India started operating in India from 2014 and now has its presence in more than 200 cities across the country. The company claims to be on the top 10 smartphone brand list in the world.