US-headquartered sportswear brand Under Armour on Wednesday announced launch of operations in India through its wholly owned subsidiary in the country. The business, which will be operated through a fully owned subsidiary, will be run by Under Armour India managing director Tushar Goculdas, the company said in a statement. Under Armour said its athletic performance products would soon be available through franchised partner retail locations and e-commerce platforms and it also planned to launch its first store here in the coming weeks.