Tupperware, a kitchenware, homeware and culinary solutions brand, made a significant business announcement on Thursday. The company is undertaking a strategic transformation and rolling out a multi-channel strategy effective August 2019. This will enable the brand to expand its footprint both geographically and digitally. Tupperware has fostered strong consumer loyalty over the past two decades in the country. With this move the brand aims to provide more channels of access to tap the market potential in India.