Triumph plans 3-fold jump in sales in two yrs

Triumph plans 3-fold jump in sales in two yrs
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Iconic British motorcycle brand Triumph Motorcycles is bullish on Indian market as the cult bike maker plans to sell around 2,700 units in the next two years.

“India is one of the fastest growing economies in the world and people have lot of money and interest for our kind of super bikes,” said Triumph Motorcycles India Managing Director Vimal Sumbly. “Given the kind of response till date, we expect to sell a total of around 1,200 units in 2014-15 and looking to retail 1,500 units in 2015-16,” added Sumbly.

The company had entered Indian market in November 2013 with the launch of eleven of its renowned and prestigious models and since then it has sold 450 units and expects to touch the 500 mark by the end of this month.

The company on Wednesday opened its seventh and its first dealership in North India in Delhi. “Delhi is a very important market for Triumph and we are overwhelmed with the customer interest generated in the city by the riders. Even before the showroom is fully operational we already have received 30 bookings,” said Sumbly.

Talking more on dealerships, Sumbly said: “Delhi is our seventh outlet in the country. We will close the year at 9 dealerships. By 2016 we are looking to have 12 outlets.” “The next dealerships would come up at Chennai and Kolkata respectively,” he added.

 The prices of the company’s 11 models in Delhi will range from Rs 5.68 lakh to Rs 20.08 lakh (ex-showroom). The company, which is present in India through a wholly- owned subsidiary, had expanded its product portfolio with the launch of ‘Daytona 675’ during Auto Expo in February, taking the total number of models launched in India to 11.

Triumph assembles the Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxton in India at its facility in Manesar. The rest of the bikes, Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm are imported into the country as completely built units (CBUs).

Daily Pioneer
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