Adding more competition to country’s superbike market UK-based iconic Triumph Motorcycles has forayed into Indian market with ten models priced between Rs 5.7 lakh to Rs 20 lakh (ex-showroom).
“India is an exceptionally exciting market for us and the premium motorcycle segment is witnessing tremendous growth. Keeping the continuous growth in mind, we are aiming to sell around 400-500 motorcycles in the first six months of the launch. In the next one year, we are targetting to sell around 1,000 units in the Indian market,” said Triumph Motorcycles Director Sales and Marketing (Global) Paul Stroud. The British motorcycle brand will get tough competition from brands like Harley Davidson, BMW, Ducati, Hyosung, KTM and others.
Explaining the reason behind delay in entering Indian market, Stroud said: “We wanted to make sure that we entered the market with right models and right partners. So, it took us time to look into these issues. We were also looking at developing back-end support, as well as invested on the plant during the period.”Triumph will start taking bookings of bikes during the second week of December while deliveries would begin from the first week of January.
The company has set up a wholly-owned subsidiary in the country. Triumph will assemble four models in its newly established plant in Manesar, while the rest would be come as completely-built units from its plants in the UK and Thailand. It would assemble the Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxton in Manesar. The rest — Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm will be imported into the country as completely built units (CBUs), it added.
While the Bonneville is the lowest priced at Rs 5.7 lakh, the costliest bike from the Triumph stable in India will be the Rocket III Roadster tagged at Rs 20 lakh. The company is also alive to the need of extensive network so that Triumph products could be enjoyed without any problems. “We plan to open two dealerships at Bangalore and Hyderabad by the end of December. Dealerships in Mumbai and Delhi will follow after that. We plan to have nine dealerships across the country by March-end,” Triumph Motorcycles India Mangling Director Vimal Sumbly said.