Just a couple of days after Flipkart announced the dates of its "The Big Billion Days" sale, the Confederation of All India Traders (CAIT) has written to the government seeking a "blanket ban" on festive season sales conducted by the e-commerce giant as well as its rival Amazon and other such platforms.
While Flipkart announced that its annual six-day sale ahead of Diwali and Dussehra would take place starting September 29, Amazon is yet to announce the dates for its annual bumper sale.
During these periods, the e-commerce platforms offer heavy discounts to lure customers as Indians tend to make major purchases during the festive season.
"By offering deep discounts ranging from 10 per cent to 80 per cent on their e-commerce portals, these companies are clearly influencing the prices and create an uneven level playing field which is in direct contravention of the policy," the Confederation of All India Traders (CAIT) said in a letter to Commerce and Industry Minister Piyush Goyal.