The inside story of Nike, which began as an intrepid start-up evolving into one of the world's most iconic brands is narrated for the first time by the multinational company's co-founder and CEO Phil Knight, in a memoir scheduled to hit the stands on April 26.
Titled 'Shoe Dog' the book, publisher Simon & Schuster says, focuses on the company's early years. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission - import high-quality, low-cost athletic shoes from Japan.