Telecom operators Bharti Airtel and Vodafone Idea have slashed ring time on outgoing calls from their network to 25 seconds to counter a similar move by Jio and plug losses amid a high decibel feud over the issue.
While Airtel informed regulator TRAI about its decision in a letter, sources said Vodafone Idea too has cut the ring time in select circles.
Airtel, in its letter, rued that while its decision to cut call ring time, in response to a similar move by Jio, may cause customer inconvenience.