Suzuki eyes 10% of mkt share in 150cc segment with Gixxer

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Taking head on FZ of Yamaha, TVS Apache and Pulsar from Bajaj Auto, Suzuki Motorcycle India on Tuesday launched its premium 150cc bike Gixxer priced at Rs 72,199 (ex-showroom Delhi) to be among the top three two-wheeler manufacturers in the country in the next three years in the segment.

“This is the first year of our entry into the youth segment. Along with the scooter let’s, this product (Gixxer) will change Suzuki’s standing in the market and brand positioning,” said Suzuki Motorcycle India Executive Vice-President (Sales and Marketing) Atul Gupta.

Talking in detail about the sales plan and expectation form the product Gupta said that the company is looking to sell around 50,000 units in the first six months of launch.

Daily Pioneer
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