Drug major Sun Pharma plans to increase its field force in the domestic market by 10 per cent in the current fiscal in order to drive twin objectives of brand focus and geographical expansion, according to a senior company official.
The Mumbai-based drug major, which is the fourth largest specialty generic drug maker in the world, currently employs around 11,000 Medical Representatives (MRs) and related staff in the country.
“The field force expansion done in FY21 has met with good success and considering the current market conditions, we will be undertaking a further expansion of about 10 per cent for our field force in FY23, driven by the twin objectives of brand focus and geographical expansion,” Sun Pharmaceutical Industries CEO (India Business) Kirti Ganorkar said in an analyst call.
The company’s India formulations sales for the full year FY22 stood at Rs 12,759 crore recording a strong 23 per cent growth over 2020-21 fiscal.
For the fourth quarter ended March 31, 2022, formulation revenues in India stood at Rs 3,096 crore, about 16 per cent higher over the January-March quarter of FY21.