Drug major Sun Pharmaceutical Industries on Wednesday announced the launch of its sunscreen brand ‘Suncros’ through the company's Global Consumer Healthcare business vertical. The company will focus on dermatology as the fourth engine of growth for its OTC business, Sun Pharma said in a filing to BSE. “Our foray into the dermatology category is an indicator of the focus and importance Sun Pharma assigns to grow the consumer healthcare business,” company’s Business Head Subodh Marwah said. With Suncros being marketed directly to consumers, the company is now expanding consumers’ access to the country’s number one dermatologist recommended sunscreen brand, he added.
“Sun Pharma has the largest distribution bandwidth in the prescriptionbusiness. This will be extensively leveraged to co-promote Suncros brand amongst dermatologists,” it Business CEO Abhay Gandhi said.