Electronics major Sony aims to tap non metro/rural markets with its small screen TV panels along with strengthening its sales network in these areas.
The company, which has launched affordable range of panels of 22-inch size last year in order to tap tier II, III & IV markets, has expanded its sales network to over 10,000 distributors to cash in on the opportunities.
last year, Sony had launched its first 22-inch product, aiming to adapt those upcountry area, which was quite successful.
“Now, we have 24-inch also. 22-inch and 24-inch TV could really cultivate the upcountry market. Those are the big markets,” Sony India Managing Director Kenichiro Hibi told PTI.
Elaborating on the potential of smaller towns and villages in the country, Hibi said, “If we look at the country side, customers are going for their first lCD TV but due to budget issues, can not afford big screens. So, they are going for smaller entry range of 22-inch TVs.”