In a bid to boost small and medium-sized business (SMBs), e-commerce major, Snapdeal has unveiled a zero commission mobile marketplace application -Shopo. The company claims that this platform has special characteristic in providing an easy and comfortable way to setting up an online shop just within short span of 30 seconds.
Shopo enables location-based selling with users being able to buy and sell products across 14 categories within their locality. Buyers could be able to chat, bargain and buy directly from sellers, while all that buyers just need to take a picture of their product and list it to sell. Speaking at the launch, Shopo's senior Vice President, Sandeep Komaravelly said, "The e-commerce space is evolving at a fast pace in India and the industry is moving towards open and free models of e-commerce. Shopo aims to build a platform to help millions of small businesses, home entrepreneurs, artisans; individual sellers set up their online shop in the most convenient way and grow their business."
The platform can be of great benefit to small businesses and even independent entrepreneurs who currently need to build proprietary online solutions or tie up with a marketplace and gain visibility but also lose a chunk of their earnings. Shopo is available for Android and iOS devices, but isn't present on the web.
Snapdeal at present has 150,000 sellers from 500 cities, out of which 30 per cent sellers are women. It has an assortment of 12 million products.