Renovating its strategies, which are now tailor-made for 'Make In India' initiative, Smartlink Network Systems limited on Wednesday launched a next generation DG-HR3400 wireless router under Digisol brand at its manufacturing plant in Goa.
"We at Smartlink welcome the initiative of 'Make In India' campaign by the Government and we want to extend our support by all means that we can. All our products are crafted and designed to bring convenience along with the best technologies for India and abroad. Even the branding campaigns have been designed in the conjunction with Government's initiative," said Smartlink Network Systems ltd Founder and Chairman, K R Naik at a press conference in Goa.
Built with an intelligent antenna technology to transmit multiple streams of data which enables receiving wireless signals faster, DG-HR3400, launched under the brand Digisol, can provide up to 300 Mbps speed as compared to the previous generation routers, which can provide up to 150 Mbps speed.
The new 300 Mbps wireless broadband home router will be available at a market operating price (MOP) of about Rs1,100 to Rs1,200 per piece. This price is around 25 per cent less than the price of other similar competitive products available in the market. The company aims to sell up to 25,000 pieces in a month. The company has its sole manufacturing plant in Goa which can manufacture about 1,50,000 units of the newly launched routers in a month.
"We at Smartlink are geared up to reinvent complete chain of electronic hardware manufacturing starting from design to disposal (D&D). We foresee substantial reforms and actions by the Government in the forthcoming budget which will provide an impetus to the domestic manufacturing," Smartlink Network Systems ltd Vice President, Nitin Kunkolienkar said at the press conference.
When asked about foreign competition from China, he said that China is becoming very expensive in terms of labour market. Indian market is very productive and it is possible to manufacture a product in India which is at least 10 per cent to 15 per cent cheaper than the Chinese product.
Eyeing a 40 per cent growth per annum in the WlAN products segment, the company wants to get a proper hold in the Indian market before setting feet in the International market. The company will look into exporting the products after one or two year as it wants set a firm base in the Indian market first.