Fashion retailer Shoppers Stop is eyeing 15 per cent revenue through its digital touch points by 2020, and plans to invest Rs60 crore over the next three years to boost its omni-channel strategy, a top executive has said.
"We plan to invest approximately Rs60 crore in our omni-channel efforts over the next three years, and target 15 per cent revenues through the digital medium by 2020," Shoppers Stop Managing Director Govind Shrikhande said here.
The retailer plans to be present across channels, including physical stores, web, television and online marketplaces.
Over the next three years, the retail chain will extend its omni-channel strategy to group companies - HomeStop, Hypercity and Crossword, he added.
Shrikhande detailed a three-pronged strategy to be followed by the company over the next few years.
"We will focus on our omni-channel shift. Secondly, we will boost the First Citizen loyalty programme, and are also strengthening exclusive brands, and private brands," Shrikhande said.