Sarafan launched Artificial Intelligence technology in the India market. Sarafan’s AI is a new technology which identifies clothes, shoes, accessories and beauty items in photographs on the Internet. Sarafan recognises products and selects counterparts in webstores. According to the company, all search results are displayed in the widget right under the images. With the help of the Sarafan widget users can quickly find and purchase a dress like Priyanka Chopra wears, or even gangster Don’s costume from the movie “Don”.
Sarafan AI is a self-learning Artificial Intelligence technology based on the Microsoft cloud platform. It uses computer vision and can recognise more than 20 thousand individual clothing and beauty products attributes, including hundreds of styles, images, and textures.