Samsung on Tuesday launched Galaxy A7 — a first rear triple camera phone in the Indian market.
Galaxy A7 comes with 24MP main, 5MP Live Focus & 8MP Ultra-Wide cameras.
It has been developed based on the consumer insight that nearly half of the Indian millennials use their smartphone cameras daily and their rear camera twice as much as the front camera. In the new triple camera set up, there is an additional 8MP 120° Ultra-Wide Lens, which has the same viewing angle as the human eye. This allows users to capture unrestricted wide-angle photos exactly like what one can see.
The 24MP primary and selfie cameras also feature a new technology — Pixel Binning that allows the device to intelligently detect low light conditions and combine four pixels into one ‘Super Pixel’ for crisp and clear shots in the dark. The 24MP primary camera coupled with 5MP depth lens powers Live Focus feature that controls the depth of field by allowing users to adjust the effect both during and after clicking photos.
Built on the insight that more than 40% of millennials edit their images prior to using them on social platforms, Galaxy A7 is also power packed with exciting intelligent features.
Galaxy A7 camera gets a scene optimizer that automatically detects any of 19 different scenarios such as food, flower, or sunset, etc. and optimises each shot for the best picture composition. Consumers can enhance their instant messaging experience by creating customized avatars using the ‘AR Emoji’ feature by taking a picture of themselves with the selfie camera or a friend with the rear camera. They can choose from a set of GIF images for a more fun and emotive experience.