Niche bike maker Royal Enfield on Friday announced its entry into Brazil, the fourth largest two-wheeler market in the world. The company has entered the latin American country with three models-- Bullet 500, Classic 500 and the Continental GT cafe racer. It has set up its second direct distribution subsidiary outside India in Brazil, with having established the first such entity in the US in 2015. The newly-formed subsidiary - Royal Enfield Brazil - at Sao Paulo will sell bikes to dealers, as well as conduct all front-end development and support activities such as marketing and after-sales in the country. A flagship store has also been opened in the city.
“We are delighted to be formally entering Brazil, and are able to offer our motorcycles to a whole new group of customers, that will enable us to realise our competitive potential in the fourth biggest motorcycle market in the world,” Royal Enfield President Rudratej (Rudy) Singh said.