Leading retailers Future Retail, Walmart and Metro Cash & Carry have witnessed a spike in their private labels as supply lines from other manufacturers are disrupted amid the lockdown. The retailers said their in-house brands in essential categories such as staples and food have witnessed over two-fold jump in sales during the period of lockdown.
The retailers have pushed their private labels to fill the gaps in supply chain due to production shortage and transportation from other manufacturers, and even introduced new products under their private labels during the crisis. Encouraged by the customers response, retailers are also now extending their private labels in categories such as packed foods and beverages, a segment which is largely dominated by the leading FMCG companies.