Reliance Retail on Monday said it showcased more than 40,000 artisan-crafted products from over 50 GI clusters to its customers this festive season in a strong push to locally-made artisanal products.
“A direct result of its three-year-old flagship initiatives - ‘Indie by AJIO’ and ‘Swadesh’ - started to provide avenues for sales and employment to local craftsmen, the programmes now engage with more than 30,000 craftsmen, representing over 600 art forms across a wide spectrum of clothing, textiles, handicrafts and handmade natural goods,” the company said in a statement. Indie by AJIO is an online marketplace for local artisans and handcrafted products. It features this distinctive idiom beautifully in the wide lifestyle products ranging from apparel to home furnishing and accessories such as jewellery and footwear, it said. The craft repertoire includes Ikat, Shibori, Banarasi, Bagh, Ajrakh to Jamdani, Tangail, Chanderi and many more.