Anil Ambani-owned Reliance Entertainment and Friday Filmworks have formed a 50:50 joint venture movie production company named Plan C Studios. Friday Filmworks is owned by filmmakers Neeraj Pandey and Shital Bhatia.
“The JV will benefit from the creative and production strength of Friday Filmworks, and leverage the global marketing and distribution capabilities of Reliance Entertainment,” Reliance Entertainment said. Plan C Studios will kickstart operations with Akshay Kumar-starrer period drama ‘Rustom’, directed by Tinu Suresh Desai.
Its other projects include Pandey's cinematic version of his novel, 'Ghalib Danger', and films helmed by Shivam Nair, Chandra Prakash Dwivedi, Anurag Singh, Anvita Dutt and Shree Narayan Singh. “We are delighted to partner with creative minds like Neeraj and Shital.
This relationship is in line with our continuing strategy in the media and entertainment business of partnering with like minded and successful individuals, while playing the role of supportive investors on our part,” Reliance Group Group Managing Director Amitabh Jhunjhunwala said. Pandey, who has directed movies like ‘A Wednesday’, ‘Special 26’ and ‘Baby’, is currently working on biopic ‘MS Dhoni – The Untold Story’. “The partnership with Reliance Group is very significant and welcome, as it enables us to further raise the bar on our continued strategy of developing cutting edge commercial content,” Pandey said.