Terming last year’s Rs 870 crore fraud at its arm Reebok India as a ‘thing in the past’, Adidas India MD Eric Haskell has said the company is now focused on building the brand and driving growth.
“This (Reebok fraud) is deep in the past for us. We are focused on growing the business. We have been busy with product launches and new marketing activities in 2013,” Adidas Group India Managing Director Eric Haskell told the news agency. Adidas, which owns Reebok, had to take euro 211 million hit on account of the fraud at Reebok India.