In a move to expand the predictive analytics technology to segments beyond retail and ecommerce, leading business tycoon Ratan Tata has invested in Mumbai and Boston-based data analytics firm, Infinite Analytics, according to a statement issued by Infinite Analytics on Monday without disclosing any amount involved in it.
“Existing investors in the company like Nikhil Vora of Sixth Sense Ventures and new investors from Silicon Valley as well as India have also participated in this round,” it said.
However, Infinite Analytics Co-Founder and CEO Akash Bhatia said, "It's a dream come true to have Tata backed us. We have grown up admiring and respecting Tata's business acumen and this is a great opportunity for us to learn from him directly. His guidance and vision will definitely help us grow Infinite Analytics into an analytics powerhouse."
The firm specialises in Deep Machine learning and predictive analytics. Their analytics platform merges data from multiple sources (customer demographic data, transactions data, loyalty program data, third party data, open data) to create a 360-degree view for the user.