In a bid to tap online retail market, consumer electronics major Philips India announced its collaboration with e- commerce Amazon to introduce a unique section of toys for kids called "Imaginative lED lights with Disney.
"A lot of parents really want to look at things beyond toys for their children, which have active imagination," said Philips India lighting Subcontinent President Nirupam Sahay.
Philip's superior lightening technology with Disney's range of cartoon characters will give a unique combination nostalgia as well as the best in technology and Amazon's vast network will ensure its availability not just in Metros but also in tier II and III cities, he added.
"We are launching it exclusively through Amazon because our research indicates that consumers which we are targeting are actually very comfortable buying online. Its changing quite dramatically the kind of interaction the people are having with our lighting products.
It has become a great medium," Sahay said.Philips lighting is expecting a business of Rs 1,000 crore from consumer luminaries by FY 2017.