In line with the core nature of Indian hospitality, Oxigen Wallet, the official sponsor of the Proteas - South African T20 Cricket Team visiting India for The Mahatma Gandhi-Nelson Mandela Series, launched a new marketing campaign called '#Playthehost'.
This campaign will help cricket fans across India to play the perfect host as we say 'Atithi Devo Bhava', means guests are equivalent to God and hospitality has been the culture of Indian society over centuries.
Oxigen Wallet aims at winning hearts through the country's most celebrated sport - Cricket in this association with Cricket South Africa. This extensive 4 month campaign will communicate Oxigen Wallet's key value proposition, which will be around safety, convenience & dependability.
The South African cricket team will promote Oxigen Wallet and the players will be seen sporting the Oxigen branded jersey in the T20 matches. The marketing budget set for the entire campaign is approximately $15 million.
On the launch of the campaign, Oxigen, Wallet CEO Ankur Saxena commented, "Playing the host is an effort to reinforce India's warmth and hospitality to people from across the world. The famous verse from the ancient Hindu scripture is the inspiration behind this 360 degree campaign.
“By making Indian cricket fans "hosts" to the visiting teams, we plan to reach every nook and corner of India, using interactions with the Proteas in person, and on television, through outdoor promotions, on social & digital media and through radio channels,” he added.
Expressing his elation at the prospect of participating in the Play the Host campaign, Oxigen Proteas T20 Captain Faf du Plessis said, “We are really excited to be partnering with Oxigen Wallet during our tour of India, and hopefully this ground-breaking partnership will get the Indian fans closer to the Proteas.”
Oxigen Wallet is India's first Non Bank Mobile Wallet app, approved by RBI, which allows people to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email. It also enables people to instantly send money to any mobile number or bank account in India, even if the recipient is not registered on the Oxigen Wallet service.
Other than money transfer, Oxigen Wallet's In - app services include Mobile/DTH/Data Recharges, Post paid, Utility bill payments and Gift Cards for over 30+ brands. Customers also earn loyalty points that can be redeemed on Oxigen services or as PayBack points.